التسويق والبيع للمطاعم

المراجع

(Restaurant Marketing: The Ultimate Guide to Growing Your Restaurant) by Eric Terry: This comprehensive guide covers various marketing strategies, including digital marketing, social media, branding, customer retention, and more.

(Marketing for Hospitality and Tourism) by Philip Kotler, John T. Bowen, and James Makens: Although not specifically focused on restaurants, this book provides valuable insights into marketing principles and strategies for the hospitality industry, which can be applied to restaurants as well.

(The Restaurant Marketing Bible: How to Market Your Restaurant on a Shoestring Budget) by James Burton: This book offers practical tips and strategies for marketing a restaurant on a limited budget. It covers topics such as branding, online marketing, customer loyalty programs, and public relations.

(Restaurant Success by the Numbers: A Money-Guy's Guide to Opening the Next Hot Spot) by Roger Fields: While primarily focused on the financial aspects of running a restaurant, this book also touches on marketing strategies for attracting customers, increasing sales, and improving profitability.

(The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly) by David Meerman Scott: This bestselling book provides insights into leveraging digital marketing channels, including social media and online advertising, to effectively reach and engage customers.